17 years old Blake Hillman (Dubuque Fighting Saints, USHL) gets some “encouragement” from his coach before the World Junior Club Cup game against the Omsk Hawks (MHL). Or as the old hockey saying goes “a pat on the back is only a few inches removed from a kick in the pants”.
Gif is taken from the KHL video about the cup (in English). Check it out if only because the translator of the Russian interviews sounds so bored and fed-up with it all. I imagine he simply said it like the players did.